Byford Smiles | Marketing Report

Executive Summary

A record July, a softer August, and a clear next opportunity.

Byford Smiles welcomed 197 new patients across July and August. July set the record in the supplied records; August was quieter. Checking the open enquiries against appointment records will show who booked and who may still need a response.

🏆Biggest Win Record Month

July set a new patient record with 113 new patients.

That is the highest monthly figure in the clinic's supplied records for 2023–2026 — 22 above June and 29 above July last year.

⭐Paid search signal Paid Search

Google Ads recorded 19 taps to call across the two months.

Google Ads spent A$3,647 and recorded 427 clicks. A Google Ads source appears on 14 of the 26 enquiries; those records have not been matched to appointments.

↗Main Opportunity Enquiries

26 enquiries were recorded across July and August.

These records are all currently marked New Client in the enquiry system. That stage does not confirm whether a patient booked; matching the records with appointments will show who still needs follow-up.

Business Results

What the July and August numbers mean for Byford Smiles.

The clinic recorded 113 new patients in July and 84 in August. The measures below come from different systems and describe different steps in a patient’s journey.

ℹ

New patients come from clinic records; enquiries and tracked call events come from the enquiry system; Google Ads counts taps to call; website sessions come from Google Analytics. Google recorded 19 tap-to-call actions, while the available CRM history contains 9 call events. These systems are not reconciled, and their totals should not be added together.

●

197

New patients (Jul–Aug)

July 113 — record · August 84

✉

427

Google Ads clicks

214 in July · 213 in August

◆

Enquiries recorded

15 in July · 11 in August; all New Client

↗

Google Ads tap-to-call actions

11 in July · 8 in August

Of the 26 enquiries, 14 carry Google Ads source (10 in July, 4 in August), 7 came via webchat, 3 via website form, 1 via review request and 1 has no recorded source. Enquiry records, ad conversions and the clinic’s new-patient count are separate measures.

New patients month by month · 2026 so far

From the clinic's supplied patient records. July (113) is the highest month in the 2023–2026 records. The eight months so far total 715 new patients — 117 more than the same months in 2024 (598). August 2025 is blank in the supplied records, so the like-for-like comparison uses January–July: 631 this year against 557 last year (+74).

Jan

Feb

Mar

Apr

May

Jun

113

Jul

Aug

The phones · July & August 2026

Answered, missed and paid-line calls, reconstructed from the clinic's CRM call records. The available CRM history contains 9 call events, whereas Google Ads counted 19 taps to call. This gap needs a tracking check; the CRM figures cannot describe all clinic calls or show how many ad taps became connected calls.

☎

Inbound Calls

1 in July · 8 in August

✓

Answered

7 of 9 available CRM call events

Missed

July pool voicemail · August no-answer

★

Paid-line calls

All in August · Byford Google Ads line

July — calls answered

0 of 1 · 0% (pool voicemail)

August — calls answered

7 of 8 · 88%

Where website sessions came from

2,710Website sessions
July & August (Google Analytics)

1,344 · 49.6%Direct sessions

893 · 33.0%Organic search sessions

293 · 10.8%Paid search sessions (sessions, not ad clicks)

136 · 5.0%Referral sessions (includes online booking system)

44 · 1.6%Other or unlabelled sessions, including social, video and AI assistants

1,303 → 1,407Sessions rose from July to August (+8.0%).

Channel Performance

How each active channel supported patient discovery and action.

Google Ads produced measurable calls while organic search brought people to the website. These are different signs of interest, not confirmed new-patient totals.

GGoogle Ads Paid Search

Google Ads recorded 19 taps to call from 427 ad clicks across July and August.

July: A$1,823.02 spend, 214 clicks, 11 actions at A$165.73 each. August: A$1,824.01, 213 clicks, 8 actions at A$228.00 each. All delivery came from one Search campaign serving Byford, pointing to the Dentist in Byford landing page.

These actions are mobile taps to call recorded by Google Ads, not confirmed phone conversations, appointments or patients. Fourteen of the 26 CRM enquiries carry Google Ads source, but the records have not been linked to the ad actions.

ℹ

Meta advertising was paused through July and August, with no campaign delivery recorded.

⌕Website and SEO Discovery

Website sessions grew 8% from July to August.

Google Analytics recorded 1,303 sessions in July and 1,407 in August, with organic search the largest labelled source at 893 sessions across the two months. Referral traffic includes visits on the online booking system.

☎Phones and Enquiries Call Capture

Seven of 9 available CRM call events were answered.

The available CRM history shows 7 answered calls on the Byford Google Ads line in August and one number-pool voicemail in July. These records do not reconcile with Google Ads tap-to-call counts, so call tracking needs checking before drawing conclusions about call capture.

Landing Pages

Clear digital pathways for general enquiries and online bookings.

Each pathway supports a different patient need, giving prospective patients relevant information and a direct next step when they are ready to contact the clinic. All enabled Google Ads point to the landing page below. The search terms show what people actually typed to find the clinic through Google Ads.

$Dentist in Byford landing page preview$

Landing Page

Dentist in Byford

This page introduces general and restorative care with the clinic team, services and patient information, giving local patients a clear route to request an appointment or call 08 9532 0247.

Open Landing Page

Byford Smiles online booking page preview

Landing Page

Online Booking Pathway

The booking page hands patients to online scheduling, so after-hours and ready-to-book visitors can secure a time without calling the clinic.

Open Landing Page

Selected patient search terms · July–August 2026

Google Ads

byford dentistJuly–August combined

A$709

81 clicks

dentist byfordJuly–August combined

A$581

64 clicks

byford smiles dentalJuly–August combined

A$224

31 clicks

byford dentalJuly–August combined

A$223

27 clicks

dentist in byfordJuly–August combined

A$32

8 clicks

Moving Forward

Building on July's patient momentum.

These steps clarify appointment outcomes, improve call tracking and help the clinic respond promptly to future enquiries.

Match enquiries to bookings and follow up

Compare the 26 open New Client enquiry records with appointments — starting with the 14 from Google Ads — update their stages, and contact anyone still waiting for a next step.

Check missed-call follow-up and future response

Check whether the August unanswered caller was contacted. Set a same-day callback routine for future missed calls, and reconcile the CRM phone logs with Google Ads taps to call.

Understand August’s lower patient count

Review appointment capacity and follow-up alongside steady ad activity before changing campaign direction — spend held flat while Google Ads taps to call moved from 11 to 8.

About the figures

A few points to help read the report.

Read the reporting notes

New-patient figures are from clinic records. Enquiries and available call events are from the enquiry system; Google Ads actions are mobile taps to call, not confirmed conversations or patient counts.
All 26 enquiry records sit at New Client stage and need to be checked against clinic appointments before treating them as unbooked.
Website figures are Google Analytics sessions on the live site. Meta advertising was paused through July–August with no delivery. July–August creative assets were not verified in the available reporting. August 2025 new-patient data is blank in the supplied workbook, so no August year-on-year comparison is shown.

Byford SmilesJuly & August Results